At the Cannes Festival for Creativity, a campaign featuring President Trump gained accolades from the jury. And demonstrates again the creative potential of newspapers. The ad shows in a powerful way the perception of many Germans (and probably many other Europeans) of the USA President.
Automotive giant Audi, wanted to create content revolution, to produce a powerful magazine, with content that offered the most meaningful and innovative branded content marketing in the automotive sector. This content also needed to bring warmth and a more relaxed and human tone to the brand, while also reflecting the auto maker’s distinct philosophy and set of values. And, of course, the magazine and associated content are there to promote brand loyalty and drive both new and repeat sales.Weiterlesen »
Printmedien im Mix
Ohne Zweifel, heutzutage sind Informationen und Marketing Content wichtig. Egal ob Nachrichten, Kommentare, Interviews, Werbung (gesprochen und geschrieben), sie formen unser Leben.
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