Print Power

Richtungsweisende Studie der BCG für Zeitungs- und Magazinmacher… Mehr

Direct Mails erreichten im ersten Quartal 2012 mit Werbeaufwendungen in Höhe von 878 Millionen Euro den dritten Rang der umsatzstärksten Medien im deutschen Werbemarkt, berichtet Nielsen. Als Fallbeispiel zur starken Performance von Direct Mails führt Nielsen die Kampagne des EM-Sponsors Kia im Vorfeld zur Fußball-EM 2012 an.… Mehr

Print Power vergab bei den Euro Effie Awards am 19. September in Brüssel erstmals den Sonderpreis für herausragende Innovation der Werbung in Magazinen oder Tageszeitungen an Saatchi Brüssel.… Mehr

Steve Norman, the 55-year-old global marketing chief of Renault, is a self-proclaimed car nut. He has owned a Renault Vel Satis 3.0 dCi, and Clio III TCE, a Corvette C5 coupe, a Land Rover Defender. Small wonder that people joke about Norman having Castrol oil running through his veins. The quintessential car man, Norman commands mar- keting for Renault, the world’s fourth-largest car maker, thanks to its partnership with Nissan.… Mehr

With more than 25,000 staff across 4,100 offices in 44 countries Randstad is a significant company. It is in fact the second largest in its market, and every year it makes significant investments in its marketing campaigns across the globe. Judith Franssen has been at the company for 23 years and is now the International Marketing Director, responsible for marketing activities in 22 countries. As such she knows more than a thing or two about how to ma… Mehr